Calculating your profile
A psychology-backed archetype framework

Know yourself.
Build from that.

The Inner Council Method maps your dominant archetypes across personal psychology and brand strategy — so you can stop guessing who you are and start building from it.

15 questions. 5 psychological domains. Your full archetype profile.

◉
Personal Discovery

Your dominant archetypes, shadow patterns, tension dynamics, and situational guidance — mapped across 12 universal patterns.

Free assessment
◈
Brand Strategy

Your archetype translated into brand voice, visual identity, messaging pillars, customer psychology, and competitive positioning.

$29 report
◇
Relationship Insight

Compare archetypes with a partner, colleague, or friend. See where you resonate, where you clash, and where you grow together.

Free to start
How it works
01
Take the assessment

15 questions across five psychological domains: motivation, behavior, relationships, fear, and identity.

02
Get your archetype profile

Full chart of all 12 archetypes, tension report, combination dynamics, shadow patterns, and situational guidance.

03
Go deeper

Unlock deeper psychological layers, build your brand archetype, or compare profiles with someone who matters to you.

I built this because the archetypes gave me something no other framework did — not answers, but the courage to look closer. The inner world is vast, and most of us have barely scratched the surface.

Orhan Olgar

No account required to begin

About

Why This
Exists

After my last breakup I hit rock bottom. I was searching for anything that might explain what was happening inside me — why I kept repeating the same patterns, why certain wounds ran so deep. I went through phases of spiritual seeking, confirmation bias, coping mechanisms dressed up as insight. Some of it helped. Most of it didn't.

But when I came across Jung's archetypal theory, something was different. It wasn't telling me who I should be. It was showing me who I already was — from a perspective I hadn't considered. Not a fix, not a label. A mirror held at a new angle.

I built this tool to make that mirror accessible. Twenty honest questions, a full archetypal profile, and the kind of confrontation with yourself that no one else can do for you.

But it didn't stop at the personal. This framework shaped how I built my professional life — the archetypes became a lens for every decision: how I communicate, how I position my work, who I serve, and why. That's when I realized this wasn't just a self-discovery tool. It was a method. A way of aligning who you are with what you build.

I hope it gives you what it gave me — not answers, but the courage to look closer. The inner world is vast, and most of us have barely scratched the surface. Go deeper.

Orhan Olgar

Inner Council is a Jungian archetype inquiry tool. It measures your resonance across 12 universal archetypes through 20 carefully designed questions spanning five psychological domains: Motivation, Behavior, Relationships, Fear, and Identity. An additional 8-question module maps your anima/animus developmental stage. Sign in to save your results and track your journey over time.
Framework

The Inner
Council Method

A psychology-backed archetype framework that bridges self-knowledge and strategy. Built on Carl Jung's theory of universal archetypes — refined into a practical method for understanding yourself and building from that understanding.

The method works across three dimensions. Each builds on the same archetype profile — your psychological fingerprint across 12 universal patterns.

I Personal Discovery Free

A 15-question assessment across five psychological domains — motivation, behavior, relationships, fear, and identity. Your result: a complete archetype profile with tension reports, combination dynamics, shadow patterns, and situational guidance for work, conflict, and life.

Optional: Deeper Layers ($5) — unlock your dream patterns, childhood imprints, crisis responses, and the life you haven't lived yet.

II Brand Strategy $29

Your dominant archetype carries a specific brand energy. This report translates your psychology into actionable brand strategy: voice and tone, visual identity direction, messaging pillars, content strategy, customer psychology, competitive positioning, and pricing philosophy.

Bridges Jungian depth psychology with modern marketing. Built for founders, creators, and anyone whose brand should sound like who they actually are.

III Relationship Insight Free

Archetypes don't exist in isolation. Invite a partner, colleague, or friend to take the assessment — then compare profiles side by side. See where you resonate, where you clash, and where you can grow together.

The comparison reveals projection patterns, complementary strengths, and friction points that most people feel but can't name.

The Psychology

Carl Jung identified twelve archetypal patterns as universal structures of the human psyche — recurring across cultures, myths, and individuals for thousands of years. The Inner Council Method uses these patterns as a practical framework: not to label you, but to show you the forces already shaping your decisions, relationships, and blind spots.

Everything starts with the 15-question assessment

Brand Strategy

Turn Your Archetype
Into Your Brand

Your psychology is your brand strategy. The Inner Council Method maps your dominant archetype to a complete brand framework — voice, visuals, messaging, and customer psychology. Not generic templates. A report built from who you actually are.

◉
Brand Archetype Profile

Primary, secondary, and tertiary brand archetypes derived from your personal assessment.

◎
Voice & Messaging

Tone of voice, messaging pillars, content strategy, and email approach tailored to your archetype blend.

◈
Visual Identity

Color palette, typography, imagery direction, and design principles aligned with your archetypal energy.

◇
Customer Psychology

Who your ideal customer is, what motivates them, and what language resonates with their psyche.

◆
Competitive Positioning

Where your archetype sits in the market and how to differentiate through archetypal clarity.

◐
Jungian Depth Analysis

The psychological foundation beneath your brand — why it resonates and how it connects to universal needs.

$29 — one-time, complete report

The brand report is generated from your personal archetype profile. Take the free assessment first, then unlock your brand strategy.

Archetype Library
The Twelve
Archetypes

Explore each archetype independently — their gifts, shadows, situational guidance, and integration practices.

Account

Sign
In

Sign in to save your results and track your journey over time.

Your Journey

My
Profile

Signed in as
Assessment History

Loading…

01 / 20 Motivation
Domain I — Motivation
Select to continue
01 / 8 Anima · Animus
The Inner Other — 8 questions
Select to continue
Your archetype profile

Your
Inner Council

A full psychological profile across all 12 archetypes. Expand each to access overview, situational guidance, life tools, and shadow integration work.

Deep profiles — tap to expand
The Inner Other — Anima & Animus

Jung's anima and animus shape what you project onto people, what you find irresistible or intolerable, and how fully you've integrated the complementary principle within yourself.

8 additional questions · reveals your developmental stage

A note from the creator

You just did something most people avoid their entire lives — you looked inward without flinching. Whatever showed up in your profile, it's not a verdict. It's a starting point.

The archetypes don't tell you who you are. They show you the patterns you've been living inside — so you can finally choose which ones to keep. Stay curious. Go deeper.

Orhan Olgar

Brand Archetype Report

Your dominant archetype carries a specific brand energy — a voice, visual identity, and message that resonates with the people who need what you offer.

Go Deeper

You've met your inner council. But the psyche has deeper rooms — your dreams, childhood patterns, crisis responses, and the life you haven't lived yet.

Relationship Mirror

Your archetypes don't exist in isolation. Invite someone to compare inner councils — see where you resonate, where you clash, and where you can grow together.

Deeper Layers

Go
Deeper

Relationship Mirror

Mirror
Compare

Relationship Mirror

Invite
Sent

Brand Archetype

Your Brand
Report